[Attention] "Beijing Element" Blooms in Mudanjiang-Urban Construction in the North under the Glory of "Selling Crown"

Source: Qianlong Net Author: Yan Qiangshi Furui Time: November 26, 2017

In the frontier of the motherland close to Russia and North Korea, there are always some people and things that will be drowned by heavy snow and loneliness over time. They have never told anyone their stories or showed off their achievements. When high-rise buildings are rising from the ground to create a better life for the local people, some people may ask them who they are, Who has forged the quality of state craftsmen in Danjiang, composing the song of the flourishing age of Jiangnan New District?

Northern Deyuan-at this time, perhaps someone will remember.

Then to Mudanjiang

Starting from Beijing, after a flight of more than 2 hours, we once again came to Beijing Urban Construction North Deyuan (Mudanjiang) Real Estate Co., Ltd. (hereinafter referred to as Mudanjiang Real Estate Company) and Deyuan Tianchen Project Department. I still remember that the last time I came was in November 2016, when the project had already entered the winter application early, and the white snow covered the whole city. However, looking around, the entire project department "painted" green protective nets, blue-green urban construction green, red slogans and fire boxes, yellow tower cranes on the white background, and the orange-red Jiangnan Huafu community across the street, adding a touch of colorful color to the originally quiet Mudanjiang. After a year, it is still familiar to come to Mudanjiang again, but the difference is that last year, the first phase of the Deyuan Tianchen project was still in the excavation stage of the foundation pit, and now it has already been dressed up, waiting for the arrival of their new owner.

As soon as we walked out of Mudanjiang Hailang Airport, we welcomed the management team of the project department. They warmly held our hands and said, "welcome, you have worked hard all the way. Let's go back and talk!"

Holding the sonorous and forceful hand, seeing the red face "carved" by the cold wind, listening to the exciting achievements one by one, admiration and moving spontaneously.

Not long ago, Heilongjiang Provincial Safety Supervision Station, in conjunction with the provincial enterprise management station, the provincial safety station and the provincial fire brigade, formed an inspection team to visit Deyuan Tianchen Project Department to inspect and guide the work. In the process, the members of the expert group have been using "very good, very in place" to describe the deep impression left by Deyuan Tianchen on them. In their eyes, Deyuan Tianchen is a very high-standard project. It not only has the leading management concept and quality progress control measures in Mudanjiang City and even the province, but also has more and more "national craftsmen" style in safe and civilized construction on site.

Tianchen, Deyuan, Mudanjiang

Many government leaders and higher-level departments who have been to Deyuan Tianchen Project Department have the same feelings as the inspection team, and this feeling is getting stronger and stronger, which is closely related to the normal management of the project. When we heard from the sales team that up to now, Mudanjiang Real Estate Company has sold 0.7 billion yuan, Deyuan Tianchen Phase I and Phase II have sold out, and even several families have competed for a set of houses, and the original free number purchase qualification needs to be increased by 3000 yuan to buy from others outside, we realized that all the efforts are worth it.

Line up to get room number

Time flies, time flies. The vast number of employees struggling in Mudanjiang, under the guidance of the "integration of development and construction" of Beijing Urban Construction North Company, continue to accelerate their pace, continue to walk in the forefront, and continue to give modern high-end real estate new connotations, and brand influence and popularity continue to rise., "National Craftsman Fan" continues to improve.

Perhaps, again, is not the same as the sea and sky.

Record-making achievements

According to Mudanjiang Real Estate Company, as of mid-September, Mudanjiang Real Estate Company had a sales area of 129449.04 ㎡, and the sales amount exceeded 0.75 billion yuan, an increase of 219 over the same period in 2016. The average sales price of foreign houses is 6000 yuan/㎡, which is higher than that of surrounding projects of 800-1200/㎡. The company leads the trend of Mudanjiang real estate market and firmly establishes the "first" status of Danjiang real estate enterprises. The data shows that Mudanjiang Real Estate Company has not only achieved a major breakthrough in sales, sales area, and growth rate over the same period, but also has a much higher average sales price than surrounding projects. Remarkable results, bright spots.

The sales office is crowded with people.

Deyuan Mudanjiang Real Estate Company has been able to create a good, trustworthy and responsible corporate image in the hearts of local people, thanks to the company's strategic planning, product positioning and quality service.

On the way forward, Northern Company has been actively exploring and seeking the road of transformation and upgrading and sustainable development. In 2008, the company made great efforts to develop the Jiangnan Huafu project with a total construction area of about 440000 square meters in Mudanjiang Jiangnan New area, which really realized the upgrading from a construction enterprise in the downstream of the industrial chain to an upstream development enterprise. The building is proud of the core territory of the Jiangnan plate, in charge of the municipal government's "one river in the middle, the two sides of the same prosperity" strategic pattern of southward migration, composed of a stalwart high-rise building community. Along with No.1 Middle School, a key university, there is a large park of 20000 square meters in the park, and the greening rate of the whole project is as high as 35%. In particular, the project is proud of the core plate of Jiangnan Development Zone, with transportation, education, municipal, commercial and other resources, creating the Mudanjiang chief humanistic garden community. Good geographical location, excellent engineering quality, beautiful living environment, and considerate property services have made the project a highlight of the local area. Once launched, it caused a high degree of response and boiled the entire Xuexiang. The completion of the project has truly formed a new urban pattern of "one river in the middle, the two sides of the strait, and the landscape garden and forest city", realizing the grand goal of common prosperity of enterprise development and local economy.

The success of Jiangnan Washington has accumulated rich experience for the company's real estate development sector, and has also won a good reputation and huge social influence for the company. Subsequently, the company launched the Deyuan Tianchen project in time on the basis of Jiangnan Washington.

How to continue the past legend? Through policy research, strategic deployment and market research, the company combines the development strategy with national policy strategy and regional development direction, and promotes with the overall urban planning, giving full play to the leading role of modern city builders. While enhancing the comprehensive strength of the enterprise and improving the level of on-site management, we should actively grasp the lifeline of urban development and meet the needs of the people. In particular, at the beginning of 2017, Mudanjiang municipal party Committee and municipal government put forward the urban development direction of "vigorously developing Jiangnan new city". Mudanjiang real estate company took advantage of the policy dividend to resume the construction of deyuan tianchen phase I in March this year and realize the construction of deyuan tianchen phase ii in may. And in April and July respectively, two hot open, seize the market opportunity, seize the pulse of the market, lay the foundation for the hot sale of the project in 2017.

The appeal of the brand is increasingly prominent. At the end of July, the sales of Mudanjiang Real Estate Company broke through 0.5 billion yuan; in mid-September, the sales exceeded the 0.7 billion yuan mark, and all the properties were sold, a record high ...... Behind the continuous record, not only the local people's full trust in the company, but also Mudanjiang Real Estate Company's accurate grasp of product positioning. Jiangnan Huafu is positioned as a just-needed product. Deyuan Tianchen Project is an improved product and an upgraded version of Jiangnan Huafu. The most important thing for residents in third-and fourth-tier cities is housing, but due to the relative lag of economic development, residents with purchasing power in such cities have a high degree of desire for improved housing, and their purchasing power is quite rational. Positioning Mudanjiang high quality's high-end image with Syracuse's exclusive foreign-style houses, grasping the middle and high-income groups, continuously expanding the influence of the circle, attracting more and more middle and high-level people's attention through word-of-mouth marketing and high-end marketing, and achieving a breakthrough in overall sales.

Property management is a major manifestation of the company's provision of quality services. Northern Company has introduced its own property team-Deyuan Property, which pays attention to service details and customer feelings. It combines property service with owner autonomy mode to fully deduce the harmonious home of "science and technology, safety, humanities, family affection and ecology. The "five good homes" of "good house, good environment, good service, good neighborhood and good community" created by the community are the embodiment of the real estate brand of the enterprise. In Jiangnan Huafu residential area, fitness facilities such as children's activity area, badminton court and table tennis court are all available. Residents of all kinds of books in the book cabinet can apply to the property for free borrowing. When the owner gets married, the property will provide him with a welcome service of red carpet and inflatable arch from the gate of the residential area to the gate of his building free of charge. For the birthday of the elderly over 70 years old in the community, the property staff will bring the cake to celebrate the birthday. And the green coverage of nearly 80 planting covers the whole community also improves the environment of the community........

"Establish a diversified service pattern in which development enterprises, community streets, and owners' self-services blend with each other to ensure the continuous improvement of service quality, so that the majority of owners can live a happy life and return to the essence of architecture." Deyuan property general manager Zhang Weijie said.

It is worth mentioning that at the moment when the overall investment willingness of Mudanjiang City is low and most of the real estates are unattended, Mudanjiang Real Estate Company has realized that all the real estates have been sold out, leading the trend of local housing prices, and making the majority of local real estate companies "out of reach".

Good players seek momentum. What is famous in Mudanjiang is not only the "national craftsman quality" of Beijing Urban Construction North Company before the local standards, but also the advanced management concept of the company with the vision of sustainable development, Beijing standards, and the integration of local advantages.

"Beijing Element" under the Integration of Development and Construction"

Northern Company seeks to "win by quality", technological innovation and civilized construction have become the targets for local construction companies to catch up. Many process construction methods have even been specially filed by the Heilongjiang Provincial Construction Committee as the rigid standards for the construction industry in the province. The two properties hope to use the "word-of-mouth marketing" strategy, through the fight design, fight quality, fight service, set up a model of the local construction industry, the achievement of the Mudanjiang City housing enterprises first status of the rivers and lakes ...... North company is a profound impact on the people of Danjiang, perhaps we are the first to know the north of the city, only to know the Beijing city construction.

Nowadays, the brand of "urban construction north" has been given new connotation, which drives the company to embed into Mudanjiang real estate market with more and more high-end attitude.

"Now the surrounding buildings are in line with our projects, and some have even caught up with the standards of our projects." Ma Chengsuo, project manager of Deyuan Tianchen Project Department, told us, "of course, we are also constantly innovating ideas, optimizing management, and maintaining the 'first' position."

High-standard construction and high-level management are the magic weapon for the project department to "lead" local construction companies.

As a large-scale construction enterprise in Beijing, the project department has really brought the "Beijing standard" to the local area.

"In the past two years, muck trucks and commercial concrete trucks ran all over the street with dusty faces. The dust was boiling. You can find out which construction site you came from along the ruts." Project Department project minister Wang Jiaxin said with a smile. "Any vehicle that goes out of our site must be washed through the car wash pool before it can go on the road." Mudanjiang is one of the excellent tourist cities in China and the second largest tourist center city in Heilongjiang Province. The importance of environmental protection is beyond doubt.

Many seemingly accustomed to the standard, in the local but did not form a regular. The "Beijing element" has become the "gold-lettered signboard" of the northern company rooted in Mudanjiang ".

At the construction site of Deyuan Tianchen Phase II, a car wash was set up at the gate to ensure that vehicles entering and leaving the road without mud. The bare ground is hardened without dust or water accumulation. A movable model area is set up on site. The standards of supporting system, external wall insulation, wall reinforcement, mechanical and electrical installation and other processes are clear at a glance, continuing the company's construction standard of "model guide. Obvious signboards shall be set up in the material stacking area, and the random stacking of materials shall be strictly prohibited, and the construction site shall always be kept clean and orderly. The application of facilities such as turnable and stereotyped safe passage, turnable and stereotyped mixer shed and cement warehouse, and turnable and stereotyped steel bar processing shed has made materials "live", saving costs and inheriting the concept of "green environmental protection.

"From Jiangnan Washington to Deyuan Tianchen, we haven't had a casualty accident in so many years". Cui Bo, the safety supervisor of the project department, said proudly. The project department closely follows the "Strong Ten Rules" of the Urban Construction Group and the relevant regulations of the company, and pays close attention to safety production from the operation of the safety system, the establishment and improvement of the system, and the education and training of migrant workers, and comprehensively carries out safety education activities in combination with the actual construction of the project department. Through centralized teaching, on-site drills, daily mobilization and other forms, safety knowledge training for migrant workers is organized to ensure full coverage of safety education and training without dead corners. At the same time, special personnel are designated to be responsible for special equipment, large-scale machinery, construction electricity, aerial work and scaffolding and other highly professional and dangerous projects, and through regular inspections, to ensure that safety management is in place.

In order to ensure the construction quality of Deyuan Tianchen Project, Deyuan Tianchen Project Department strictly controls the product quality and construction process management in strict accordance with the requirements of national standards and relevant technological methods of Urban Construction Group and Company. After the on-site reinforcement, formwork, concrete and other materials enter the site, on-site sampling shall be carried out under the witness of the supervision engineer to ensure that all indicators meet the requirements. During the construction process, the quality inspector carries out real-time inspection on each process, completes one qualified item, does not do useless work, does not do rework work. Masonry mortar shall be mixed according to the mix proportion, so as to achieve "weighing one vehicle and measuring one vehicle". The planting bar glue is injected in the form of injection, the hole is cleared first, then the glue is injected, and the steel bar is inserted finally, so as to maintain the quality of the planting bar. All windowsill positions are provided with long strips to avoid cracks caused by stress concentration at the lower window opening......

"In fact, these practices are very common in Beijing, but the development of the construction industry in such third-and fourth-tier cities is not so perfect. We are bringing the'Beijing Standards' into the local area to form our advantages and lead the local construction industry to various management standards., standard." Project chief engineer Wang Yanbo said.

From the completion of the 45-day sales office construction and simple installation, to the Mudanjiang government departments organizing many observation groups to study on the spot, and now it has become almost the only construction site inspection site in Mudanjiang City. All these achievements have completely changed Mudanjiang people's understanding of "builders.

Simple work is not easy. All the staff of the project department know the truth.

Deyuan Tianchen is not a case. Many projects at home and abroad, such as shantytown reconstruction in Hebei Town, Xixili Project in Haikou, Longyuexi City Project in Chengdu, Jinyu Dacheng Project in Chongqing, and Elite Babylon Project in Malaysia, have become the platform for Northern Company to "show itself". "Urban Construction Northerners" will copy, cultivate and upgrade the strict Beijing standards in foreign countries and become the "fresh force" for the company to develop the market ", it has opened up the development channel of" doing well in hand is the best marketing ", and has attracted the sincere cooperation of many real estate tycoons such as Vanke, Longhu, Shoukai, Jinghan, Tsinghua Enlightenment, Huaxia Happiness, Phoenix Real Estate, Urban Construction Real Estate, etc. It has become the best footnote to the attraction of" Beijing Element "of Northern Company.